The New Era of Data

Back in the days of VMware, I was fortunate to talk to many customers and involved in numerous discussion on helping them from on premise to private cloud, hybrid cloud to public cloud and MultiCloud to today, Intelligence running in the cloud.

Many thought that might change when I move on to my next career. In fact, I carry on that discussion with my customers today the same way I did in the past. That was also one great reason I joint NetApp.

Let me show you where this happens:

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As changes of IT evolved, the amount of data customer have to collect, manage, protect and secure is way more than before. More so around complexity and managing the amount of data threats.

In 1996, NetApp introduced ONTAP to solve the issue with local data siloes with NAS to help customer manage the large amount of data in files and block.

When virtualization take place, NetApp supported a wide range of solutions such as VMware, Hyper-V, KVM, etc. helping customers manage that data growth. Even so adopting all the VMware vSphere Storage VAAI function such as vVOLs. Supporting both on private and public cloud. Which is termed, Hybrid Cloud.

Next came the Multi-Cloud era, where the cloud service providers (CSP) such as AWS, Microsoft Azure and Google Cloud came. NetApp carrys the same strategy and became the first/only storage vendor providing first party storage for customer to scale their requirement with their data leveraging the very same ONTAP they know.

Today with AI, Intelligence are baked into. AI Workload demands sky rocketed due to the support requirements from new GPU technology where Nvidia has introduced to the market. What AI has created is performance and capacity growth, this resulted in many organization moving towards a 3-tier architecture due to constraint from other Storage solutions which was unable to cater to the demand. 

At the same time, NetApp has announced last year during NetApp Insight to address the growth and performance demand from AI workloads from customers. 

The amount of performance and capacity have grow real fast and NetApp have it figure out.

Edited to illustrate Cloud Siloes

With the change in the technology era, NetApp was able to UNIFIED all the Cloud Siloes illustrate above, with a UNIFIED Data management whether it is on premies, virtualized, in the cloud or the drive of AI demand. The same way how NetApp solve Data Siloes, The Intelligent Data Infrastructure.

All thanks to ONTAP. A true software defined storage solution right at the start, that power almost every NetApp storages. Who would have thought and starting a software defined storage back in 1992 when it was first invented?

Doesn't that sound so familiar? Managing the every siloes like how the likes of VMware with their software, NetApp was able to do this right at the beginning on the data layer. Not to mention some of the key advantages such as:

1. same skillset
2. same performance
3. same efficiency guaranteed
4. same protection
5. same first party on all public Clouds (AWS, Azure, GCP)

Not forgetting a #1 most secured storage on the planet! Don't just hear from me, check out SE Lab testing giving a 99% accuracy (True Value).  0% of false alarms. Who beat that at your last line of defence when you most need it. With that confidence, NetApp is able to offer Ransomware Guarantee to their customers.

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With NetApp its all about:

Any Data, Any Place, Unified Control

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