Why is this a Win-Win? Let's take a look.
- With the partnership, VMware will definitely lease the data centres spaces from AWS irregardless AWS doing well or not they got another constant revenue.
- It make more sense to use AWS services e.g. S3 storage, etc. as your workload can be directly accessing it within AWS's Data Centre.
- With VMware's partnership, it adds another valid reason for AWS's customer or VMware's customers to consider AWS external services and this brings business opportunities for AWS tapping into VMware's customers base.
- Leverage on AWS's Data Centres, VMware can now achieve more public cloud offering around the world in terms of locations.
- Able to leverage on AWS presence, VMware will allows customers to achieve the hybrid cloud vision mentioned since more than 4 years ago.
A bit of history of VMware public cloud strategy.
VMware started with VMware Service Provider Program (VSPP) few years back, however not many service providers pick up and the offering of VMware Cloud at different countries was not growing.
VMware in 2013 started vCloud Air, building their own data centers or co-locate with a partner but fully owned and operate by VMware. This added questions is VMware competing with their VSPP.
VSPP was then rebrand to vCloud Air Network (VCAN). This time round together with vCloud Air this expanded more locations but the growth didn't make it huge. Was just better during VSPP time.
Now in 2016 with first IBM's Softlayer adopting VMware Cloud followed by AWS's partnership, VMware finally make its public cloud offering around the world accelerated in the greatest scale possible.
I am looking forward to see more customers able to adopt the use of VMware Cloud and having to finally truly fulfills the possibility of portability and mobile between private and public, a true hybrid cloud where at this part of the world, ASEAN, has never been made possible.